Why this is worth doing properly
LINE MAN's own merchant guidance states that shops with menu photos get roughly 1.7 times more orders than those without. A photo is not decoration on a delivery listing, it is the main thing a customer evaluates before deciding to open the item and read further.
Angle and framing
A straight-on or slightly elevated angle, roughly 30 to 45 degrees above the plate, shows the dish the way a customer expects to see it on a menu. Avoid extreme close-ups that crop out context, like the side dishes or garnish that make the photo look complete.
| Step | What to check |
|---|---|
| Angle | Straight-on or 30 to 45 degrees above |
| Light | Even, natural, no direct flash |
| Background | Same surface and crop for every item |
| Priority | Best sellers first if time is limited |
What menu photos change
1.7x
More orders for shops with menu photos (LINE MAN)
~20
Items recommended on average per listing
Ask us to review your current menu photos
Lighting
Natural, even light from a window or a simple diffused light source reads as more appetizing than a harsh on-camera flash, which tends to flatten the dish and create unflattering shadows. If shooting at night or in a dim kitchen, a cheap diffuser or a sheet of white paper to bounce light works better than flash directly on the plate.
If you cannot shoot everything at once
Prioritize your best sellers and the items you most want to promote. A fully photographed top ten outperforms a half-finished attempt at the entire menu, since customers browse the most popular items first regardless of platform.