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LINE MAN Ad Manager: Setup and First Campaign

Empire Marketing Team, Bangkok7 min readอ่านภาษาไทย

Short answer

LINE MAN Ad Manager is accessed through the Wongnai Merchant App. Before running a first campaign, make sure the listing itself is complete with photos and descriptions, since ads send traffic to that same listing, then start with a modest budget on your best-selling items while you learn how targeting and bids perform for your account.

Where to find it

LINE MAN Ad Manager lives inside the Wongnai Merchant App, the same app used to manage a restaurant's LINE MAN listing, menu, and photos. There is no separate login or account needed beyond merchant access.

Before you run any campaign

Every ad sends a customer to the listing itself. If the listing is missing photos or has thin descriptions, advertising spend is being used to send traffic to a page that converts poorly. LINE MAN's own guidance states that shops with menu photos get roughly 1.7 times more orders, so this step genuinely changes what a given ad budget returns.

  • Confirm every item you plan to advertise has a clear photo.
  • Confirm descriptions are complete, not left blank.
  • Check current hours and stock status are accurate.
StepWhat to confirm
Listing readinessPhotos and descriptions complete
Item selectionBest sellers, not the whole menu at once
BudgetModest, set for learning, not maximum reach
Review cadenceRegular check-ins, not set-and-forget
A simple first-campaign checklist.

Get help setting up your first LINE MAN campaign

Setting up a first campaign

Start with your best-selling items rather than spreading a small budget across the whole menu. Set a modest initial budget you are comfortable testing with, since the first campaign is as much about learning how targeting and bids behave for your specific account and area as it is about immediate results.

What to watch and adjust

The same ongoing discipline that applies to any delivery ad platform applies here: review which targeting is actually producing orders, adjust bids based on what similar restaurants in the area appear to be doing, and remove or pause anything that is not performing rather than leaving it running on autopilot. This is the kind of account maintenance we do for clients on an ongoing basis, not a one-time setup.

FAQ

Do I need a separate account for LINE MAN Ad Manager?

No, it is accessed through the same Wongnai Merchant App used for your LINE MAN listing.

Should I advertise my whole menu at once?

Starting with your best-selling items usually gives a clearer read on performance than spreading a small budget thin across everything.

How much should a first campaign budget be?

Modest enough that you are comfortable treating it as a learning exercise rather than expecting a guaranteed outcome immediately.

Is this similar to setting up GrabAds?

The underlying discipline, a complete listing first, then ongoing targeting and bid review, is similar, though the two platforms' tools are separate.

Sources

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