EMPIREMARKETING — home

Grab Commission in Thailand: What Restaurants Actually Pay

Empire Marketing Team, Bangkok7 min readอ่านภาษาไทย

Short answer

Grab commission in Thailand typically runs 15% to 30% of each order, depending on the plan a restaurant is on. The exact figure sits inside your own GrabMerchant dashboard, but understanding the range helps you price menu items so commission does not quietly erase your margin.

What Grab commission actually covers

When a customer orders through GrabFood, Grab deducts a commission, sometimes called a service fee, from the order value before paying the restaurant out. This covers Grab's platform costs: app infrastructure, customer acquisition, payment processing, and in many plans, delivery logistics.

The commission is not a flat number across all restaurants. Grab Thailand structures it around different merchant plans, and the percentage a given restaurant pays depends on which plan it is enrolled in and what that plan includes.

The typical range

Based on Grab Thailand's own merchant-facing information, commission typically runs roughly 15% to 30% of each order, depending on plan. A restaurant on a lower-service plan may sit toward the lower end; one using more of Grab's delivery and marketing infrastructure may sit toward the higher end.

Grab's public pages do not list every tier's exact percentage, and the rate shown in your own GrabMerchant dashboard is the number that actually applies to your account. Treat the range here as context for planning, not as your specific rate.

Commission rateDeductedLeft for the restaurant
15%฿15฿85
22.5% (midpoint)฿22.50฿77.50
30%฿30฿70
Illustrative example: what is left from a 100 THB order at different commission levels.

Talk to us about your delivery margin

What this means per order

The easiest way to make the range concrete is to look at what is left from a 100 THB order at different commission levels. This is simple arithmetic from the published range, not a separate claim.

Why the commission tier matters for your menu price

If you price your delivery menu the same as your dine-in menu, and your commission sits at 25% or 30%, your margin on delivery orders is meaningfully thinner than it looks. Most restaurants that run into trouble with delivery profitability are not pricing for the commission they are actually paying.

The practical fix is to work out your real cost of goods and target margin, then price delivery menu items so that after commission is deducted, you are still at the margin you need. We cover the exact method in our delivery menu pricing guide.

  • Check your current commission tier in your GrabMerchant dashboard, not an estimate.
  • Calculate cost of goods per item, including packaging.
  • Price delivery items to hold your margin after commission, not before it.

Does the commission ever change?

Plans and their associated commission can change over time, and Grab periodically updates its merchant offerings. If your margin on delivery orders feels tighter than it used to, it is worth checking your current plan and commission rate directly in the GrabMerchant app rather than assuming it has stayed the same.

FAQ

What is the exact Grab commission percentage?

It depends on your merchant plan. Grab Thailand's public pages describe a range of roughly 15% to 30%, but your exact rate is shown in your GrabMerchant dashboard.

Is commission the same on every order?

Generally yes, within a given plan, though promotions and specific campaign structures can change what the restaurant nets on a particular order.

Can I negotiate my commission rate?

This is a question for your Grab account representative or the GrabMerchant support channel. It is outside what we manage directly.

Does LINE MAN charge a similar commission?

LINE MAN has its own fee structure, covered in our LINE MAN GP guide.

Sources

Related guides