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LINE MAN Fees and GP Explained for Restaurant Owners

Empire Marketing Team, Bangkok6 min readอ่านภาษาไทย

Short answer

LINE MAN deducts a GP, or commission, from each order before paying the restaurant out, similar in structure to Grab. The exact rate is set per merchant plan and shown inside the Wongnai Merchant App, which also manages LINE MAN's listing and ad tools.

What GP means on LINE MAN

GP is the shorthand restaurant owners use for the commission LINE MAN deducts from each order. Like Grab's commission, it funds the platform: the app, payment handling, customer support, and depending on the plan, delivery logistics.

LINE MAN restaurants are managed through the Wongnai Merchant App, which is also where listing details, menu photos, and the LINE MAN Ad Manager live. Your current GP rate and plan details are visible there, not on LINE MAN's public marketing pages.

How it compares to Grab

Both platforms work on the same basic principle: a percentage of each order is deducted before payout, and the percentage depends on which plan or tier the restaurant has chosen. Neither platform publishes a single universal number, because the number is not universal.

If your restaurant runs on both GrabFood and LINE MAN, it is worth checking both merchant dashboards rather than assuming the rates match. They are set independently.

Cost areaWhat it covers
Platform and appSearch, ordering, payment processing
Customer acquisitionApp marketing that brings in new customers
Logistics (plan-dependent)Rider dispatch and delivery, on plans that include it
SupportCustomer service and dispute handling
What GP generally funds on a delivery platform, by category.

Ask us to review your LINE MAN listing

Why photos and menu completeness affect your real return

LINE MAN has stated that shops with menu photos get roughly 1.7 times more orders, and recommends restaurants list around 20 menu items on average. This matters directly for GP math: a 20% GP on more orders is more money than the same GP on fewer orders because the listing was incomplete.

In practice, the fastest lever most restaurants have to improve what they keep after GP is not negotiating the rate, it is making the listing itself convert better.

  • Supply clear, well-lit photos for every menu item your client wants to promote.
  • Write complete menu descriptions rather than leaving items blank.
  • Keep the menu to a manageable, well-photographed set rather than an enormous unphotographed one.

Checking your actual rate

Open the Wongnai Merchant App and look at your plan or billing section for the GP percentage currently applied to your account. If you manage multiple outlets, check each one separately, since different outlets can be on different plans.

FAQ

Where do I find my LINE MAN GP rate?

In the Wongnai Merchant App, under your plan or billing section.

Is LINE MAN's GP the same as Grab's commission?

They work the same way structurally, a percentage deducted per order by plan, but the two platforms set their rates independently.

Do menu photos really change order volume?

LINE MAN states that shops with menu photos receive roughly 1.7 times more orders. This is their published figure, not our own measurement.

How many menu items should I list?

LINE MAN's own guidance points to roughly 20 items on average as a workable range, well-photographed and described.

Sources

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